Unleash
your data

Daniel is a seasoned entrepreneur and leader of technology companies. As the CEO of Simple Machines his passion is to unite challenging problems with brilliant minds and to unleash the full potential of each. Having led technology projects in consulting, film, live entertainment and media, Daniel draws on his diverse experience to solve critical business problems. A New Zealand native, he maintains strong connections to his homeland. He also loves sailing.

A technology leader, software engineer, writer, educator and speaker with more than 20 years’ experience as a hands-on consultant, architect and engineer, Andy leads our technology team, sets our technology agenda and maintains our position as Australia’s leading firm of data strategists, architects and engineers. When he’s not solving the world’s big-data problems, Andy can be found playing with his kids, working in the garden or honing his carpentry skills.

With 15 years of international experience in the investment banking and financial services industry Julie contributes extensive leadership and commercial experience to Simple Machines as our Head of Commercial and Operations. Ensuring all teams are set up for success is pivotal in delivery excellence across client projects and this is where Julie shines. Working closely with our consulting teams, she ensures the smooth running of projects and commercial engagements with clients and third parties. At home she and her husband are kept busy looking after identical twin boys.

A dynamic and strategic operator armed with a hybrid of marketing and business skills, Jae brings more than 20 years of international marketing experience to Simple Machines. She leads the marketing and communications aspects of our broader community and industry outreach and engagement programs. In everything Jae delivers, customer experience is paramount, from our bespoke events, partnership deliverables and our overall marketing program. Jae’s interest in the creative world sees her devouring novels and seeking out art exhibitions.

Leigh is a consultant, architect and software developer and with more than 30 years’ experience across; telecommunications, banking and finance, security, transport and data exploitation. A leader of client engagements and a senior principal within Simple Machines, Leigh focuses on engineering high-impact solutions with a view to longer-term system performance, maintainability and efficiency. Outside of the office Leigh is a passionate and accomplished photographer.

A software engineer with more than 25 years experience in the financial, insurance, telecommunications, gaming and healthcare industries, Andy now leads our senior technical teams to deliver complete end-to-end transformation and software engineering solutions. A strong supporter of open-source projects, Andy has launched several himself and is a passionate contributor to projects both within Simple Machines and in the broader Kafka ecosystem. Andy is also a keen photographer, cyclist, husband and dad – in no particular order!

Johan is a technologist who takes a pragmatic approach to complex domain problems. Bringing more than 20 years’ experience as a consultant, architect and engineer across a broad cross-section of industries, Johan leads critical client engagements with an emphasis on solutions that continually deliver business value. A native South African, Johan is a long-distance runner and devoted father of two.

A technology leader backed by more than 15 years of industry experience, Iain regularly heads up demanding data-driven engagements at the intersection of data science and data engineering. Iain’s passion for delivering high-quality, effective software combines with his extensive experience in data engineering and machine learning to give a practical focus that cuts through complexity and delivers sustainable business value for our clients, sooner. Iain is a keen swimmer and has just started his surf life-saving patrol course – coming soon to a beach near you!